Rolls Royce

How you create feeling of luxury from a Press Add

When Ogilvy, the global ad agency worked on the launch of a new Rolls-Royce, they didn't start with claims about craftsmanship or heritage. They went looking for the story and deep in a technical review, they found it.

“At 60 mph, the loudest sound inside the car was the ticking of the clock”

It works because it doesn't tell you the car is quiet. It lets you feel it. You can almost hear that clock.

The Lesson
Great copy doesn't list features. It creates a feeling people remember. For an ad, a website, or a LinkedIn post — the principle is the same.

Source:
Rolls-Royce Advert, “Ogilvy on Advertising”