Discover your
business advantage
It starts with
your story
The world is noisy. Audiences are exhausted.
The need to stand-out has never been greater.
To be impactful - To be trusted - To be remembered.
Ultimately, to be chosen.
Visible
What you do can be replicated
but your story can’t.
That’s your business advantage
and that’s how you stand-out
from your competitors.
Memorable
People remember stories,
less so facts, les so figures.
With storytelling at the heart of
your marketing and your sales,
you’ll be more memorable.
Growth
A compelling story
drives everything.
It builds a strong brand,
generates customer loyalty
and that creates growth.
Discover your
business story
At the heart of what we do - is discovery.
We ask the questions that reveal your unique business threads.
Threads brings clarity, distinction and impact to your business.
They help create greater growth.
Listen
First, the fact-find. What does your business do? Who is your target audience? What are you trying to achieve?
We listen and build a clear picture of you and your business.
Reveal
Next, we dig in. We spot patterns, find opportunities you haven't seen yet.
We look to uncover
the threads that
run through you and
your business.
Plan
Now for strategy. Whether it's sales, marketing, brand management, or all three — we create a plan that fits your business needs.
One that works for now and for the longer term.
Do
Finally, we craft your communications that help you stand-out from competitors.
One that resonates with your audience, key to sustainable
long-term growth.
Why your
story matters
Brands like BA and Virgin Atlantic compete fiercely in the same sector, yet they're very different - they stand out.
Why? Because each tells a unique story.
But brand stories aren’t just for global giants. Your audience is people and people respond to stories more than they respond to facts and figures - that will never change*.
What continues to change is the ever-increasing frequency of sales and marketing messages - why storytelling is more important than ever.
Stories create trust with customers and turn them into advocates for what you do.
Before your marketing. Before you sell. First, your story.
That's your business advantage.
*Harvard Business School “Stories, Statistics & Memory 2024
Turning stories into
business advantage
These four pillars - Brand, Communications, Marketing & Sales - integral to your growth.
Without a brand story, they’re lost and you’re forgotten.
With a brand story, they’re seen and you’re remembered.
Marketing
Create marketing that connects with customers and
drives growth — from strategy and brand positioning
through to campaigns and launches.
Business Development
Find the right opportunities, build strong partnerships,
and develop sales processes that turn prospects
into loyal customers.
Brand Management
Keep your brand consistent everywhere to protect what makes you recognisable, whilst ensuring every touchpoint reinforces all of your marketing.
Communications
Tell your story clearly across everything you do — from
brand messaging through to content that
genuinely connects.
This is a very complicated world, it's a very noisy world. And we're not going to get a chance to get people to remember much about us…
Jeff Bezos
The founder
Simon Saunders
Simon is an experienced creative sales and marketing director and a registered business mentor with the UK Government. He's also an entrepreneur, having set up and led an event marketing company for twenty years.
His career spans three decades, working with sales and marketing teams from global brands, charities, education as well start-up and established SMEs.
From the experience of running his own company, Simon understands the challenges that come with that privilege.
He's seen what brilliant storytelling can do for a business — and what happens when it's missing.
It's why he's passionate today about helping others discover their story - their business advantage.
If you’d like to speak with Simon about discovering your business advantage, you can drop him an email
Experience with these brands
Some kind words
Simon provided support with social enterprises, created new work opportunities, established a retail buying group that increased revenue, and developed comprehensive KPI’s.
He brought commercial expertise while maintaining the charity's social mission - delivering results through professional, entrepreneurial, and reliable leadership.
Julia Brown
CEO
Simon joined Media 10 to support the sales team and, following an internal reshuffle, became the sole salesperson responsible for selling exhibition stands worth £500,000.
He secured leading brands in the luxury office furniture sector in key positions at the exhibition.
Mark Gorden
Head of Sales
As Marketing Events Manager at Rolls-Royce Motor Cars, Simon provided all our event marketing collateral and invitations.
Simon consistently delivered efficient, prompt service with quality results, proving to be a trusted and reliable partner over several years.
Alison Fiander
Marketing Manager
I worked directly with Simon at BT directory sales. A tough sales environment to be in, but Simon’s conduct, integrity, and work ethic were outstanding, regularly helping our team to achieve sales targets in what was a very demanding role.
Simon is the type of professional every sales manager wants on their team.
Alistair Brett
Head of Sales