Discover your competitive
business advantage
How do clients really see
your business?
You know what makes your business different, but if clients can’t see it, they can’t value it.
Your Business Story brings those hidden details into focus, revealing the value,
insight, and difference that set you apart from your competitors.
That's your Business Story. That's your competitive advantage.
Business stories build
stronger businesses
Virgin Atlantic and BA fly the same routes. Land at the same airports. Compete for the same passengers.
Yet nobody would mistake one for the other. And nobody chooses between them on price alone. There is a real desire to fly with one or the other.
That's their Business Story. That's what drives marketing. That's what drives sales.
But storytelling is not just for global giants. Every business has a story. And when a business finds its story, things change.
Choices are based on what the business stands for and less on cost. Loyalty increases too. Clients become advocates, they return anf they bring others with them.
In B2B, audiences are 73 times more likely to remember a story than facts and figures. Harvard Business School, 2024
It’s a complicated world, it's a noisy world. There’s not much of an opportunity for people to remember much about us.
Steve Jobs
Helping you see
the way forward
You know your business better than your competitors.
But knowing your business and knowing the story behind your business, one that you can and should be communicating, are two very different things.
Often it's a lack of time or something you simply miss. But often it's seeing things just from your own perspective rather than recognising your team's contribution.
And then there are your clients.
What you think they know and feel about your business is often very different from what they actually think and know.
That's where your complete Business Story lives.
And that's what we help you discover, tell and bring to life across all your marketing and sales communications.
If you're ready to explore this now, just click the link below and book a complimentary discovery call.
Finding
your story?
This is where your Business Story becomes reality.
Three unqiue Playbooks that each build a clear, strategic story.
The Founder Story review is about you. The Company Playbook adds the knowledge,
skills and experience of your leadership team. The Complete Playbook brings in your clients,
where the most valuable insights of all come into focus.
With your chosen Playbook, you'll start to communicate and sound like you
and not your competitors and that’s your competitive business advantage.
Founder Story
A review of your founder story, from how and why you started your business, to where it is today, and ambitions for tomorrow. Captured into a Founder Story for your use or shift up a tier to be used in the Business Story or Complete Story.
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THE FOUNDER STORY
The Opportunity: Understanding where your business is now and what's possible from here.
Your current story: A look at how you tell your story today. Your website, your messaging, the way you describe what you do.
Founder Discovery: One in-depth interview built around questions you've never been asked before.
Threads Analysis: The threads that run through your story identified. The ones worth building on.
Your Story Review: Where your story is now, the gap, and the stronger story waiting to be told.
What's next: The Founder Review is the perfect first step, and many founders go on to build a fuller picture with the Company or Complete Playbook. Your Founder Review fee is credited toward it.
Your story started long before your business did, and knowing it shapes where you can take it. Book a complimentary discovery call below.
The Founder Review starts from £450
Business Story
The story of your business, built with the Founder Story Review, but now shaped with your leadership team's perspective. A thread analysis reveals market sector differentiation, all captured into your Business Story.
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THE COMPANY STORY
The Opportunity: Understanding where your business is now and what's possible from here.
Discovery: In-depth interviews with you and your leadership team. The questions you've never been asked before.
Threads Analysis: Every thread that runs through your business identified and rated. What to amplify, what to strengthen, what to leave behind.
The Story Landscape: How your competitors tell their story, and where the space is for yours.
Your Story Revealed: Your story told through the eyes of you and your team.
Your Competitive Advantage: The clear reason clients should choose you over anyone else.
Your Business Story Playbook: Everything brought together into one tangible document. The foundation for your sales, marketing and everything your business says and does.
Beyond your Playbook: Your Playbook is the foundation. When you're ready, we can help you tell your story across all your sales and marketing channels.
To discover your Business Story and the advantage it gives you, book a complimentary discovery call below. You'll receive a proposal and quote built around your business.
Complete Story
Matches the Business Story, but now with client insights and learnings. What you think clients know about you and what they really know are not the same, which makes the Complete Story the most valuable playbook.
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THE COMPLETE STORY
The Opportunity: Understanding where your business is now and what's possible from here.
Company Discovery: In-depth interviews with you and your leadership team. The questions you've never been asked before.
Client Discovery: Conversations with your clients about why they really choose you. Almost always the most revealing part of all.
Threads Analysis: Every thread that runs through your business identified and rated. What to amplify, what to strengthen, what to leave behind.
The Story Landscape: How your competitors tell their story, and where the space is for yours.
Your Story Revealed: Your story told through every perspective that matters. Founder, team and clients.
Your Competitive Advantage: Confirmed through the eyes of the people who choose you.
Your Business Story Playbook: Everything brought together into one tangible document. The foundation for your sales, marketing and everything your business says and does.
Beyond your Playbook: Your Playbook is the foundation. When you're ready, we can help you tell your story across all your sales and marketing channels.
To discover your Business Story and the advantage it gives you, book a complimentary discovery call below. You'll receive a proposal and quote built around your business.
Thirty Five Years
one clear pattern
Simon Saunders has spent 35 years working alongside businesses of every size — from SME start-ups to Rolls-Royce, Braun, Monzo Bank and the House of Parliament.
One pattern never changed. The businesses that grow have a clear story to tell. The ones that don't stay stuck, competing on price and finding sustainable growth harder to achieve.
In 2024 a health scare stopped everything for three months. Coming out the other side, Simon finally launched the business he had been thinking about for years.
CompellingStory exists because of that pattern. And because of what happens when you finally decide to stop waiting.