Discover your
competitive advantage
Clients see your business one way
but do they see it your way?
The truth is they don’t when it’s hidden inside everything you do.
And What they can't see is exctly what sets you apart.
That's your Business Story.
That’s your competitive advantage.
Business stories build
successful businesses
Virgin Atlantic and BA fly the same routes. Land at the same airports. Carry the same passengers
Yet nobody would mistake one for the other. And nobody chooses between them just on price. There is a real desire to fly with one or the other.
That's not marketing. That's not sales. That's a business story.
But storytelling is not just the reserve of global giants. Every business has a story.
And when a business finds its story, things change. Choices are based on what the business stands for and less on cost.
Loyalty increases too. Clients become advocates. They return. And they bring others with them.
In B2B, audiences are 73 times more likely to remember a story than facts and figures. Harvard Business School, 2024
Your business story, your competitive advantage.
It’s a complicated world, it's a noisy world. There’s not much of an opportunity for people to remember much about us.
Steve Jobs
Helping you see
the way forward
You know your business better than anyone.
But knowing your business and knowing its story, one that you can and should be communicating, are two very different things.
Often it's lack of time or something you simply miss. But often it's seeing things just from your own perspective rather than recognising your team's contribution.
And then there's your clients. What you think they know and feel about your business is often very different from what they actually think and know.
That's where your complete business story lives. And that's what we help you discover and tell.
Discovering your
business story
Insightful and inspiring is the outcome of our discovery process.
Carefully curated business questions, designed to reveal every thread of your business.
We unpick these and turn them into your business story, one that reveals a
business that offers so much more than it did before discovery.
Four steps, each one building a richer, fuller picture of your business.
We Listen
First, the fact-find. What does your business do? Who is your target audience? What are you trying to achieve?
We listen and build a clear picture of you and your business.
We Reveal
Next, we dig in. We spot patterns, find opportunities you haven't seen yet.
We look to uncover the threads that
run through you and your business.
We Plan
Now for strategy. Whether it's sales, marketing, brand management, or all three, we create a plan that fits your business needs.
One that works for now and for the longer term.
We Do
Finally, we craft communications that help you stand out from competitors.
These resonate with your audience and are key to sustainable long-term growth.
Your story, uncovered for the first time. A focused founder session that leaves you seeing your business in a completely different light.
Choosing your
business story
We've created three Business Story Playbooks, each one building
a fuller and richer picture of your competitive advantage.
The Founder Story starts from £375. Should you choose to go further
with The Team or Complete Story, that fee is credited toward the next level.
The Founder Story
✅ The story behind your business uncovered
✅ What makes you truly unique identified
✅ The threads that define your business revealed
✅ Your competitive advantage seen clearly for the first time
✅ The Founder Story Playbook
The Team Story
✅ The story behind your business uncovered
✅ What makes you truly unique identified
✅ The threads that define your business revealed
✅ Your competitive advantage seen clearly for the first time
✅ Leadership team interviews
✅ How your team see the business and why it matters
✅ The Team Story Playbook
Your story, seen through the eyes of your team. Adds perspectives the founder can't see alone, often revealing strengths that have been there all along.
The Complete Story
✅ The story behind your business uncovered
✅ What makes you truly unique identified
✅ The threads that define your business revealed
✅ Your competitive advantage seen clearly for the first time
✅ Leadership team interviews
✅ How your team see the business and why it matters
✅ Client interviews
✅ What your clients really think and what surprises you most
✅ The Complete Story Playbook in full
Your story, told through every perspective that matters. The client view is almost always the most revealing — and the most surprising. The complete picture of your competitive advantage..
Thirty Five Years
one clear pattern
Simon Saunders has spent 35 years working alongside businesses of every size — from SME start-ups to Rolls-Royce, Braun, Monzo Bank and the House of Parliament.
One pattern never changed. The businesses that grow have a clear story to tell. The ones that don't stay stuck, competing on price and finding sustainable growth harder to achieve.
In 2024 a health scare stopped everything for three months. Coming out the other side, Simon finally launched the business he had been thinking about for years.
CompellingStory exists because of that pattern. And because of what happens when you finally decide to stop waiting.